Jeff Sheppard is a former professional and collegiate basketball player. Born in Marietta, Georgia, Sheppard was Player of the Year in Georgia in 1993 at McIntosh High School in Peachtree City.

The 6' 3"  University of Kentucky guard, was named Most Outstanding Player in the NCAA Tournament in San Antonio in 1998. He played on two national championship teams at the University of Kentucky under Rick Pitino in 1996 and under Tubby Smith in 1998. He played briefly in the NBA with the Atlanta Hawks during the 1998-99 season. He has since played professionally in Italy with Benetton Trevis (won the Italian Cup), Cordivari Roseto and Würth Roma. He played in the preseason games for the Toronto Raptors in 2000. He cited the September 11 terrorist attacks as being a factor in his decision to retire from basketball. Sheppard and his wife, Stacey, née Reed, (herself a former Kentucky basketball player), now live with their two children in London, Kentucky.

They are christian and involved with various community activities. Sheppard is also vice president for business development with Wazoo Sports, a regional television sports network concentrating on sports in Kentucky. In 2010, he was involved with a project to restore video and audio of Kentucky's 1958 national championship team.